Peak Scientific is a small gas generator manufacturer with a respectable 10% share of the laboratory market and a Queen’s Award for Enterprise. But with a new product range and ambitions to expand, Peak wanted to be seen as a serious contender. Essentially Peak had a 15-year-established brand identity and a group of excellent products. The brand was bursting with innovation, but it was in need of strategic marketing.
999 developed a messaging strategy and brand overhaul to position it as a global player. They injected vibrancy to bring the logo’s pyramid shape up-to-date, and developed a powerful product story, centred on the richly diverse adjective ‘Genius’.
999’s work led to a 30% increase in sales, and a 5% increase in market share. In the Middle East, India and in China, market share soared to 45%, which was 7.6% higher than predicted. Company profits increased by £3.6m. Peak is also achieving increasing international sales with small offices now in the US, China, South Africa, Germany, India, Mexico and Taiwan.
The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.
THE COUNTDOWN
