No 3 London Dry Gin
AGENCY: Brandhouse
CLIENT: Berry Bros & Rudd

Berry Bros & Rudd (BB&R) was established in 1698 and has 300 years of expertise, earning a reputation as the finest wine and spirit authority. No.3 London Dry Gin is BB&R’s first major venture into the gin market after they identified a growing trend towards super-premium gins.

Brandhouse were approached to identify the most motivating premium positioning and then build the brand story into a name, brand identity, bottle design, secondary packaging and website to bring the story to life. And so an evocative brand name and distinctive identity was created which provided the platform for success.

In the first 12 months, sales outstripped the budget of 6,700 cases by 62% achieving a total of 10,800 cases. Offered for sale originally in three countries, the brand has been sold in 10 further territories. The appeal of the brand and its packaging has been so pervasive that it has now been listed in 30 key Waitrose stores – a move into the off-trade much sooner than planned.

The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.