The Yard Annual Report 2010/11
AGENCY: Tayburn
CLIENT: Scotland Yard Adventure Centre

Scotland Yard Adventure Centre (The Yard), in the heart of Edinburgh, provides indoor and outdoor safe play facilities for children with additional support needs and their siblings. Their Annual Report, as a primary communications tool, is their one big chance to communicate with their target audiences.

Tayburn set out to tell the story of The Yard and capture its spirit – the imagination, the textures, the fun and the energy. The quality of the design, and the enhanced production values achieved thanks to the generosity of the printer, portray a confidence and a credibility that few small charities could match.

The 2010 Annual Report has had a massive effect on the success of The Yard. It has been instrumental in achieving a 16% increase in funding (at a time when, according to the Scottish Council for Voluntary Organisations, 56% of charities in Scotland reported a decrease in income). It has also contributed to attendance at The Yard increasing to maximum capacity, has helped secure a first ever national charity partner, and inspired key politicians to visit.

The DBA Design Effectiveness Awards recognise the return on investment that a coherent, well-thought-out and professionally executed design strategy can achieve.